AIRBNB
“FIND YOUR REALITY”
role
ART DIRECTOR | COPY | STRATEGY
ABOUT THE CAMPAIGN
INSPIRATION
The core idea of Airbnb’s belonging is what makes the company special. Instead of just a renting service, it’s a way to find a home where you belong. I found inspiration from their belonging being a fundamental driver of humankind. Finding places that accept your entire identity is what inspired my campaign. They have a powerful symbol that stands for community and belonging. The symbol of Bélo has become the universal symbol of belonging. Creating your own symbol inspired me to create your own reality.
IDEA
The idea is to have different Airbnb experiences come to life while having the Bélo symbol be the common factor between them. Essentially it shows that Airbnb brings your reality to life and accepts every type of identity/ lifestyle.
EXECUTION
To execute this idea, I have created multiple diverse locations that can relate to the diverse belonging environment that Airbnb provides. I show locations with different races, genders, sexual orientations, socio-economic situations, and more. This concept can catch the eye of the everyday Airbnb customer and gain new customers who may see themselves in the ad.
BILLBOARD
STREET AD
MAGAZINE AD
