Set Your Own StandardS
role
Executive Producer, Strategy, & Creative Direction
INSIGHT
Bratz was ultimately designed for the male gaze by a male creator, some parents worry that they’re sending the wrong message to young girls.
SOLUTION
Showcase the BRATZ doll reclaiming what it means to be feminine or what it means to Stand Out by using friendships to desexualize young girls. There’s nothing wrong with dressing however you want, but remind young girls to dress for themselves and not for others.
